Brand Story
PetSafe is a pet care and safety technology brand focused on helping pet parents keep dogs and cats safe, healthy, and better supported at home. The brand is best known for categories such as containment systems, training tools, self-cleaning litter boxes, pet doors, fountains, and feeders.
According to PetSafe’s official About page, the PetSafe brand was founded in 1998 around a simple idea: safe and healthy pets make for happy pets and happy families. That brand story sits on top of a longer corporate history. PetSafe Brands states that its parent business began in 1991 as Radio Systems Corporation, the Knoxville company founded by entrepreneur Randy Boyd.
Over time, the business expanded from pet fences into a broader portfolio of dog and cat products, combining hardware, training, safety, hydration, feeding, and waste-management solutions. Official company materials describe the organization as a global operator with sales in more than 52 countries and regional offices beyond the United States.
Recent company messaging also shows how PetSafe has shifted from being known mainly for containment and training into a broader pet-tech platform. The company highlights innovation across connected products, self-cleaning litter systems, fountains, feeders, and other category-leading hard goods for dogs and cats.
In 2024, Radio Systems Corporation formally changed its corporate name to PetSafe Brands, reflecting a stronger focus on the portfolio of consumer-facing brands and product innovation. Even with that corporate shift, the PetSafe name remains the flagship brand consumers most directly recognize.
Today, PetSafe stands as a long-running brand with roots in pet safety, training, and everyday home care. Its market position is built less on a single hero device and more on a wide, durable catalog designed to solve practical problems for pet families across containment, behavior, litter, hydration, access, and feeding.
Industry Timeline
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Radio Systems Corporation was founded
Entrepreneur Randy Boyd founded Radio Systems Corporation in Knoxville, Tennessee, establishing the business that would later house the PetSafe brand.
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PetSafe brand was launched
PetSafe says the brand was founded in 1998 with a mission centered on safer, healthier pets and happier pet families.
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CD&R acquired Radio Systems Corporation
Clayton, Dubilier & Rice announced its acquisition of Radio Systems Corporation, highlighting the company's scale, category leadership, and global reach.
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Corporate name changed to PetSafe Brands
Radio Systems Corporation announced its new corporate name, PetSafe Brands, to reflect its portfolio strategy and emphasis on innovation.
Founder & Interviews
Corporate materials identify Randy Boyd as the entrepreneur who founded Radio Systems Corporation in 1991, the company behind the later PetSafe brand expansion.
We are enormously proud of our 33-year history and the millions and millions of pets we have helped protect all over the world.
We are doubling our efforts to reach new consumers to show them how our portfolio of PetSafe Brands keeps their pets happy, safe, and healthy.